Dilemma Context Classical Ethical Theories- Myassignmenthelp.Com

Question: Discuss About The Dilemma Context Classical Ethical Theories? Answer: Introduction Ethical dilemma is defined as a situation in which there is a choice that is required to be made between two different options and none of the choices is helpful in resolving the situation in an ethically accepted fashion (Lucas, Van Maat, 2016). The assignment mainly focuses on the case study Privacy will hit tipping point in 2016 for undertaking research on the case from the perspective of four different ethical theories that include deontology, virtue, utilitarianism and contract. In this assignment, proper research is undertaken on the case study in order to analyze the ethical dilemma in context to the classical ethical theories. The paper also provides number of recommendations that are quite helpful in resolving business problems associated with ethical dilemma. Four our classical ethical theories About the case study The paper focuses on the case study privacy will hit tipping point in 2016 for illustrating the ethical dilemma in context to privacy issues. It is identified that various concerns about online privacy will generally helpful in reaching the tipping point in the year 2016 by prompting various regulators so that they can crack down on companies as well as on consumers for demanding greater protection as per the prediction of Forrester Research (Taylor, 2017). The businesses are at risk from various attackers as well as regulatory oversight and it is analyzed that businesses need to suffer much when the consumers of the business generally prioritize privacy over convenience. The report by Forresters 2016 predicted number of trends which include paying for very much less ads with appropriate privacy, blocking advertisement, proper regulatory wrath against different privacy violators, Mobile wallet for enhancing the data collection as well as incubator for different types of privacy prote ctions. It is found that various internet companies are generally adopting different types of fermium models so that they can capable to provide ad free subscription. Google is very much aware about the changing landscape of privacy and thus it is proactively beta testing different alternatives for monetizing the data of the user with the help of targeted ads. The contributor of Google lets user to $2-10 per month so that they have to see fewer ads while they visit the browser. It is pointed out by Khatiboo that facebook must also use the similar strategy that is helpful in boosting the revenue of the organization (Taylor, 2017). The users of desktop and laptop in U.S are utilizing ad blockers in their browsers for keeping themselves secure from privacy related issues. The forester generally advises clients for re-examining the various trackers and cookies that are deployed by the marketers. According to Khatibloo, publishers must get paid for the content they provided but ad tech has become so must frustrating that is affecting the user experience of publishers. Additionally in the year 2016, two different laws were signed by California government and as per the law, proper warrant for the court is required for accessing the electronic communication of an individual. Utilitarianism Utilitarianism is defined as one of the normative ethical theory that helps in placing the locus of wrong and right solely on various outcomes of selecting one action over other policies as well as actions (Van Roeser, 2013). As per the theory, it is identified that in order to reduce the challenges that business faces due to improper security, proper key predictions were made by Forrester in the year 2016 that can be helpful in minimizing the security related challenges. It is found that the prediction that is made in the privacy report of 2012 include paying for less number of ads as well as blocking ads for providing proper privacy, creating proper regulatory wrath for different violators as well as California incubator for providing privacy related protection. Deontology Deontology is defined as one of the classical ethical theory auditing assists in judging the morality of an action based on some specific rules (Vinnari, Vinnari Kupsala, 2017). It is identified that the trends that was predicted by Forrester is found to be ethical as the trends are helpful in maintaining privacy by minimizing the impact of security issues. It is identified that Google proactively engage in beta testing alternatives for monetizing various types of data with the help of targeted ads. Google contributors let the users to pay $2-10 per month so that they have to confront with less devices as well as browsers (Taylor, 2017). Apple latest operating system includes the feature of blocking for ads. Additionally European Union sets new data protection act that would make the companies liable of 5% of their global revenue if they are found violating security. This act is quite advantageous as they can minimize the issues o security by providing proper privacy to the users. Virtue Virtue is defined as one of the approach that generally emphasizes a character of an individual as one of the key element of ethical thinking rather about their consequences as well as act (Rousseau, 2013). As per the theory, it is found that the act of European Union in the year 2016, leads Apple to pay $32.5 million of refund to the customers for settling federal trade commission complaint that is charged on app purchase of the kids without consent of parents. In addition to this, ATT paid around $25 million for settling investigation around the data breaches. It is identified that the law created impact on the organizations. Contract Social contract theory is defined as a philosophy or political obligation that is generally dependent on one of the contract or agreement among them from society in which they generally live (Kotzin et al., 2016). According to the theory two laws were signed by the government of California in the year 2016 and as per the theory the authorities generally needs warrant from court in order access the electronic communication related information which will generally toughen the data breach notification regulation. It is analyzed that the action that is taken by the government of California generally reduces security related issues. Conclusion It can be identified that there are number of security related problems that generally affects privacy. It is identified that the businesses are at risk from various attackers as well as regulatory oversight and it is analyzed that businesses need to suffer much when the consumers of the business generally prioritize privacy over convenience. In order reduce the problem or resolve the privacy related issue, Forresters 2016 predicted number of trends which include paying for very much less ads with appropriate privacy, blocking advertisement, proper regulatory wrath against different privacy violators, Mobile wallet for enhancing the data collection as well as incubator for different types of privacy protections. Additionally numbers of recommendations are also provided for resolving the issues as well as challenges related with privacy. The recommendations include: Authentication: It is identified that password-cracking technology is considered quite advanced, which creates number of security related issues. In order to resolve this type of issue proper authentication is needed for securing information and data. Plugging information leaks: Sensitive information generally flows from the organization through instant messaging and email therefore proper security policies as well as technologies must be utilized for restricting information leaks. References Kotzin, J. J., Spencer, S. P., McCright, S. J., Kumar, D. B. U., Collet, M. A., Mowel, W. K., ... Harman, C. C. (2016). The long non-coding RNA Morrbid regulates Bim and short-lived myeloid cell lifespan.Nature,537(7619), 239. Lucas, K., Van Wee, B., Maat, K. (2016). A method to evaluate equitable accessibility: combining ethical theories and accessibility-based approaches.Transportation,43(3), Management. Mansell, S. 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